» The multisensory atmosphere of the new flagship store of Acqua di Parma (LVMH), in the prestigious location of via Gesù at the corner of via Montenapoleone in Milan, is a luxurious Italian house, with its rooms and salons. The architectural elements of the building are taken from the theatrical scenario of Parma town, home of the Italian opera together with Milan, through a modern re-reading of history and art. Every detail reflects the renowned Italian craftsmanship marble: floors ,niches with precious mosaics and stucco, fine furnishings such as Poltrona Frau armchairs, fine paintings. Shelves and the handle of the main door recall the art deco design of the cap of the famous and celebrated Colonia by Acqua di Parma. Nicolicious