» Nicolicious on W. The new loot on the W hotel chain, time to check this out. Located just of Leicester square. The building is modern and sleek, a very glitzy lobby located on the first floor which serves nice cocktails and wines. Well decorated in shades of grey with some interesting features. The friendly good looking staff took well care of me and although i was checking in at 9, there was instantly a room available. The rooms are not to big but have all the necessities one needs when travelling, nice amenities of Bliss in the bathroom. The bed is covered in nice Egyptian cotton and the mattresses are always excellent at W. Breakfast is in the lobby bar or in the Spice market restaurant on the ground floor, I would say the breakfast is medioka. There are no great views of London in the hotel because is has only 7 stories. Anyway a great experience but not as grand as the W in Hong Kong. W hotel, 10 Wardour street London. Nicolicious